Wednesday 8 October 2008
Media advertisement.
-The people in the advert are in their late 20’s early 30’s.
-Their clothing is formal.
-Their facial expressions are that the man is looking serious but hopeful that he will get the women.
-The woman has a serious expression with a smirk on her face.
-The woman is using direct motive address while the man is starring straight head at the women.
-The women is open towards the man while her head is turned towards the audience, the man is standing straight in front of her as she is in the door way.
-The relationship in the frame is as if they have never met, but he wants to spend a night with her.
-In the frame there are other people in the room (at a party) but they are blurred and are in dim lighting, the lighting is focused on the man and woman.
-There is also a doorframe it suggests that if you wear this particular perfume you will attract the opposite sex, and all the attention will be on the woman.
-The product being sold is Armani code ‘the secret code of women’ made by Georgia Armani, the product is pictured in the bottom right corner, it is enlarged with the title of the product, is to the left of the picture of it.
-The ad is set at a party, as there are other people in the background. This suggests that if you wear the perfume the only man in the room will notice you. The advert has used photography and photo editing to make her skin, hair and make-up perfect, these effects have been used to show the consumer that they will look like the woman if they put on the perfume and have the man she is going to have.
-The colours used are dark and black and the main light is focused on the man and woman.
-In the frame your eyes are immediately drawn to her eyes because they are bold and stand out hugely amongst everything else.
-The image cropped is a mid-long shot. Out side the frame you can see that she is about to go in to a party.
- The text is small in comparison to the photo seeing as it only takes up the bottom third of it where there is not that much to look at anyway.
- The brand name Giorgio Armani sounds very classy it gives out this image.
- The slogan is mysterious as it gives us this way that there is a code to women.
- The font looks like times new roman, it uses the lilac colour to match the bottle and the rest is white which goes with the black and white dressed theme.
-Their clothing is formal.
-Their facial expressions are that the man is looking serious but hopeful that he will get the women.
-The woman has a serious expression with a smirk on her face.
-The woman is using direct motive address while the man is starring straight head at the women.
-The women is open towards the man while her head is turned towards the audience, the man is standing straight in front of her as she is in the door way.
-The relationship in the frame is as if they have never met, but he wants to spend a night with her.
-In the frame there are other people in the room (at a party) but they are blurred and are in dim lighting, the lighting is focused on the man and woman.
-There is also a doorframe it suggests that if you wear this particular perfume you will attract the opposite sex, and all the attention will be on the woman.
-The product being sold is Armani code ‘the secret code of women’ made by Georgia Armani, the product is pictured in the bottom right corner, it is enlarged with the title of the product, is to the left of the picture of it.
-The ad is set at a party, as there are other people in the background. This suggests that if you wear the perfume the only man in the room will notice you. The advert has used photography and photo editing to make her skin, hair and make-up perfect, these effects have been used to show the consumer that they will look like the woman if they put on the perfume and have the man she is going to have.
-The colours used are dark and black and the main light is focused on the man and woman.
-In the frame your eyes are immediately drawn to her eyes because they are bold and stand out hugely amongst everything else.
-The image cropped is a mid-long shot. Out side the frame you can see that she is about to go in to a party.
- The text is small in comparison to the photo seeing as it only takes up the bottom third of it where there is not that much to look at anyway.
- The brand name Giorgio Armani sounds very classy it gives out this image.
- The slogan is mysterious as it gives us this way that there is a code to women.
- The font looks like times new roman, it uses the lilac colour to match the bottle and the rest is white which goes with the black and white dressed theme.
Magazine Breif
Why have you chosen this brief?
I have chosen this target audience (sixth form) because I am a sixth former myself and I believe that I would generally have the same interests or near enough the same interests as people in my own age group. I know what interests them and what doesn’t interest them as opposed to the other years at school.
Briefly identify the core audience profile you are planning to target.
The core audience profile I am planning to target are of course, the sixth formers as I have already pointed out in the previous question, although I am targeting both genders so I will have to make sure the colour scheme, stories, quizzes, etc apply to both boys and girls. I will not be targeting any certain “stereotype” I will cater for all.
What is your working title for the magazine?
The working title of my magazine is in fact “Lessonz!” I have chosen this because I believe that it applies to the school highly yet I have added a “z” this is because it shows that the magazine is aimed at a younger person rather than a teacher. There is also an exclamation mark on the end of the title because it emphasizes it more and also seems as though it is shouting out to you.
Describe the general idea behind your magazine (The mission statement)
My magazine is going to not only help sixth formers achieve their goals in their A levels it is also going to keep them updated with the gossip of the school, it will also enable sixth formers to send their problems into the problem page and get advice on certain issues that they want to discuss. It will not only outline inside school issues, it will also have certain aspects of out of school issues involved within the magazine too. My overall aim would be to help the students with everything they want to talk about, and also include some fun.
Describe the lifestyle this magazine will promote (think brand values)
This magazine will promote certain revision guides etc that the average sixth former needs to get through school. It will also have entertainment promotions as well such as what’s on at the cinema, what new albums are out etc.
How are you planning to style the cover?
I am planning to make the cover quite colourful but colours for both sexes, so it will not be in bright pink or dark blue, it will have elements of both and the background will be a bold dark colour, but it will be a colour everyone would go for. It will have a big picture on the front and a few others around it. There will be text spread out over it but not too much as I do not want to make it look messy and crowded.
Describe your cover shot, including who your actor will be.
My cover shot will be of my friend who is in the year below yet posing as a sixth former. It will be a mid-shot and I am thinking of taking it of her as though it’s totally natural and had no idea the photo is being taken. It will be set in school yet I am not too sure on where the shot will be taken.
Identify examples of magazine content.
There will be roughly 10 pages in my magazine, a few of these pages will include:
“The problem Page” E.G “Dear… I am writing about an essay that is due to be in next week, I have no idea what to do…!” reply “Dear reader, I have just received your letter and I realise you have a problem on your hands, so I’ll give you a few tips on how to solve this problem”. Yet, the problem could also be over something more personal such as boyfriend/girlfriend trouble, they can also remain anonymous.
There will be pages that will include interviews with teachers, quizzes, a “Guess who?” page, where you have one part of someone around the school and you have to guess who it is, and so on.
Identify examples of language (words and phrases) you will use on the cover.
I will basically use English language although in certain things I will use “slang” shortened words that only people in our age group can understand, used mainly on programmes like IM, MSN messenger and used in texting widely, such as “OMG”, “LOL”, “IDK” etc.
How does it offer an alternative to magazines currently on the market for this audience?
I believe my magazine will be totally different to anything that’s on the market for this audience right now. It will include not only school issues, it will include every day issues, so it will be a mixture of both which you rarely ever see. It will enable us all to learn, but learn and have fun, be able to laugh at something while your working, and for revising to not seem such a drag. It will be exciting and be for everyone in the two sixth form years, something that everyone can get involved with and enjoy.
I have chosen this target audience (sixth form) because I am a sixth former myself and I believe that I would generally have the same interests or near enough the same interests as people in my own age group. I know what interests them and what doesn’t interest them as opposed to the other years at school.
Briefly identify the core audience profile you are planning to target.
The core audience profile I am planning to target are of course, the sixth formers as I have already pointed out in the previous question, although I am targeting both genders so I will have to make sure the colour scheme, stories, quizzes, etc apply to both boys and girls. I will not be targeting any certain “stereotype” I will cater for all.
What is your working title for the magazine?
The working title of my magazine is in fact “Lessonz!” I have chosen this because I believe that it applies to the school highly yet I have added a “z” this is because it shows that the magazine is aimed at a younger person rather than a teacher. There is also an exclamation mark on the end of the title because it emphasizes it more and also seems as though it is shouting out to you.
Describe the general idea behind your magazine (The mission statement)
My magazine is going to not only help sixth formers achieve their goals in their A levels it is also going to keep them updated with the gossip of the school, it will also enable sixth formers to send their problems into the problem page and get advice on certain issues that they want to discuss. It will not only outline inside school issues, it will also have certain aspects of out of school issues involved within the magazine too. My overall aim would be to help the students with everything they want to talk about, and also include some fun.
Describe the lifestyle this magazine will promote (think brand values)
This magazine will promote certain revision guides etc that the average sixth former needs to get through school. It will also have entertainment promotions as well such as what’s on at the cinema, what new albums are out etc.
How are you planning to style the cover?
I am planning to make the cover quite colourful but colours for both sexes, so it will not be in bright pink or dark blue, it will have elements of both and the background will be a bold dark colour, but it will be a colour everyone would go for. It will have a big picture on the front and a few others around it. There will be text spread out over it but not too much as I do not want to make it look messy and crowded.
Describe your cover shot, including who your actor will be.
My cover shot will be of my friend who is in the year below yet posing as a sixth former. It will be a mid-shot and I am thinking of taking it of her as though it’s totally natural and had no idea the photo is being taken. It will be set in school yet I am not too sure on where the shot will be taken.
Identify examples of magazine content.
There will be roughly 10 pages in my magazine, a few of these pages will include:
“The problem Page” E.G “Dear… I am writing about an essay that is due to be in next week, I have no idea what to do…!” reply “Dear reader, I have just received your letter and I realise you have a problem on your hands, so I’ll give you a few tips on how to solve this problem”. Yet, the problem could also be over something more personal such as boyfriend/girlfriend trouble, they can also remain anonymous.
There will be pages that will include interviews with teachers, quizzes, a “Guess who?” page, where you have one part of someone around the school and you have to guess who it is, and so on.
Identify examples of language (words and phrases) you will use on the cover.
I will basically use English language although in certain things I will use “slang” shortened words that only people in our age group can understand, used mainly on programmes like IM, MSN messenger and used in texting widely, such as “OMG”, “LOL”, “IDK” etc.
How does it offer an alternative to magazines currently on the market for this audience?
I believe my magazine will be totally different to anything that’s on the market for this audience right now. It will include not only school issues, it will include every day issues, so it will be a mixture of both which you rarely ever see. It will enable us all to learn, but learn and have fun, be able to laugh at something while your working, and for revising to not seem such a drag. It will be exciting and be for everyone in the two sixth form years, something that everyone can get involved with and enjoy.
Questionnaire:
1. Would you be interested in a school magazine?
o Yes
o No
2. If yes what would you like it to include? (If any ideas give your own opinion)
3. What colour scheme do you think would be most interesting to the reader? (Considering the magazine will be unisex)
o Green, white and pink
o Black, white and grey
o Red, blue and yellow
o Purple, green and yellow
o Other
4. If other, give example:
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
5. Do you think it would be a good idea to have a educational “free gift” included with each issue of the magazine?
o Yes
o No
6. Would it be a good idea to have interviews with certain pupils and members of staff about their lives?
o Yes
o No
7. If yes, what about?
................................................................................................................................................................................................................................................................................................................................................................................................
8. Would you send stories to the “problem page” regularly? (you can remain anonymous)
o Yes
o No
9. How often would your like the magazine to be issued?
o Weekly
o Fortnightly
o Monthly
o +
10. Do you think there should be parts of the magazine relating to issues outside of school rather than just inside the school, appealing to your age group?
o Yes
o No
1. Would you be interested in a school magazine?
o Yes
o No
2. If yes what would you like it to include? (If any ideas give your own opinion)
3. What colour scheme do you think would be most interesting to the reader? (Considering the magazine will be unisex)
o Green, white and pink
o Black, white and grey
o Red, blue and yellow
o Purple, green and yellow
o Other
4. If other, give example:
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
5. Do you think it would be a good idea to have a educational “free gift” included with each issue of the magazine?
o Yes
o No
6. Would it be a good idea to have interviews with certain pupils and members of staff about their lives?
o Yes
o No
7. If yes, what about?
................................................................................................................................................................................................................................................................................................................................................................................................
8. Would you send stories to the “problem page” regularly? (you can remain anonymous)
o Yes
o No
9. How often would your like the magazine to be issued?
o Weekly
o Fortnightly
o Monthly
o +
10. Do you think there should be parts of the magazine relating to issues outside of school rather than just inside the school, appealing to your age group?
o Yes
o No
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